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Always consider the following
before making a decision to buy a mailing list: Avoid buying leads or
mailing lists based solely on low ball pricing. There is no such thing as free
leads. If you decide to buy leads at cut-rate prices you're going to get
exactly what you pay for. If the leads truly are quality leads then why are
they giving them away for free? |
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Avoid membership traps or
companies requiring minimum weekly or monthly order requirements. If the
mailing lists they're selling to you are fresh, responsive and of good quality
then why not let you try them out on your own terms? If these leads actually
live up to all of their claims and your own expectations then you would
certainly repurchase without any hesitation or prompting. Correct? The truth is
these sources typically offer over-sold mailing lists that have already been
solicited by all your competitors multiple times. Locking you in is the
only sure fire way they can even guarantee you will come back for
more. |
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Always do a test mailing
using a minimum mailing list count of 500 - 1,000 fresh targeted names. Postal
mailing lists of less than 500-1,000 will not give you an accurate indication
of how a specific list might even perform. Marketing truly is and has always
been a numbers game. |
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Don't ever buy mailing lists
from a vendor who guarantees a response rate. No one can accurately
predict a conversion or response rate. The variables are many and will include
the type of program, the start-up costs, your professional marketing ability
and salesmanship. |
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Avoid those vendors who offer
"FRESH" MLM-Opportunity Seeker Mailing Lists who also claim to use NCOA
Software. If the leads are so fresh then why do they need to process
them against the National Change of Address Data?
Think! |
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